The client lacked granular market intelligence on lubricant consumption
The client’s existing distribution strategy lacked scalability. Inven
Customers complained of poor technical support post-sale, inconsistent
The portfolio included products with overlapping specifications, outdat
The distributor’s technical engagement was limited to basic datasheet
The client’s operations used off-the-shelf industrial lubricants that
There was no consistent lubricant brand or viscosity grade used across
The client lacked sector-specific intelligence on lubricant consumption
The client lacked internal expertise on biodegradable or non-toxic lubr
