Upskilling Mechanics Through Lubricant Training Programs
The distributor’s technical engagement was limited to basic datasheet handovers. Clients lacked understanding of correct lubricant use, resulting in high consumption and frequent warranty issues. The sales team was technically under-equipped to advise on issues like compatibility, change intervals, or troubleshooting. As a result, this client retention and differentiation from competitors suffered.
To aid the client, we designed a comprehensive technical training and engagement program. This included a curriculum covering lubricant fundamentals, failure diagnostics, and application-specific best practices. Training modules were developed in Arabic and English, tailored to sectors such as transport, manufacturing, and construction. We also created demo kits, digital videos, and hands-on workshops for field staff and mechanics.
Assessed training needs across 8 key client sectors and skill levels.
Designed sector-specific training modules and visual manuals.
Developed mobile-friendly microlearning tools and WhatsApp support content.
Conducted in-person workshops in Riyadh, Dammam, and Jeddah.
Certified 200+ mechanics and operators through assessment-based training.
Created loyalty program for workshop clients completing training.
Offer quarterly workshops tied to product promotions.
Certify sales teams as ‘Lubricant Advisors’ to build trust and expertise.
Distribute training content via digital channels and QR links on packaging.
Introduce feedback loops to refine future sessions.
Create gamified learning paths for workshop clients with rewards.
Client satisfaction scores rose by 32% among B2B customers. Sales conversion rates improved by 17% following training rollouts. Moreover, clients reported a 15% reduction in lubricant waste and a 12% drop in mechanical failures tied to lubricant misuse. The training initiative helped the distributor retain three major transport clients at risk of churn. The estimated ROI was 5.0x based on retention, upsell, and brand differentiation impact.
